Farida Princess Ahmed is a business strategist with proven strengths in tactically executing and delivering on organizational goals. She believes in the combined role of people driven contrivance and systems in actualizing excellence to all stakeholders; with a vast knowledge and experience in sales and marketing.

She is the founder of Premium Shelter Limited, a renowned real estate sales and development firm headquartered in Abuja. She has a penchant for business development & management, client relationship management, human resources and knowledge management.

Farida is a graduate of Bowen University, Nigeria (BSc; Journalism) and an alumna of Coventry University, UK (MSc; International Project Management) and serves as the Vice President – Business Development at Advanced Energy Partners (AEP) Limited.